Breaking into the Indian Market with Multilingual Videos

With a population of over 1.3 billion people and a rapidly growing economy, India presents a massive opportunity for businesses looking to expand their reach and connect with a new audience. In fact, according to a recent study, the Indian market is expected to grow at a compound annual growth rate of 11% over the next five years. But, with so many different languages spoken across the country, how can businesses effectively reach and engage with their target audience? Through multilingual videos. These videos allow you to speak to your audience in their own language, and connect with them personally.

In fact, In 2014, during the International Premier Tennis League, Coca-Cola posted a tweet in Hindi which helped them gain 22 percent higher engagement compared to a non-Hindi tweet. Not only this, but Coca-Cola’s VP also believes that using vernacular languages helps consumers relate more to a brand. And lead to positive brand equity.

The Significance of Video in Today’s Marketing Approach

The significance of video in today's marketing approach cannot be overstated, especially in India where the user base has scaled to more than 350 million people. The rise of digital platforms such as YouTube, TikTok, and Facebook, has made it easier for brands to reach out to their target audience through video content.
For businesses entering the Indian market, using video marketing can provide several benefits:

• Increased Reach: Videos have the potential to reach a large audience, especially since 65% of videos are consumed on mobile. By creating engaging video content, brands can attract a wider audience and build brand awareness.
  

• Improved Engagement: Videos have a higher level of engagement compared to other types of content such as text or images. This can help brands create a deeper connection, and according to HubSpot, 84% of customers make purchases after watching an explainer video.
  

• Increased Conversion Rates: Videos have been shown to increase conversion rates as they are more engaging and can help explain products or services. Vidyard claims a 34% increase in conversions if videos are added to the campaign.
  

• Better Customer Insights: Videos can provide valuable insights into customer behavior and preferences, allowing brands to tailor their marketing approach to meet the specific needs of their target audience.
  

• Higher ROI: By using video as part of their marketing approach, brands can see a higher return on investment. Almost 93% of brands say they got new customers due to the videos posted on their social media accounts.
  

Overall, video is a powerful tool for businesses in India, and using multilingual videos will multifold the impact. But the real question is how to leverage it.

A Guide To Multilingual Video Marketing

Here is a guide to multilingual video marketing for businesses:

• Research the Target Market: It's important to understand the target audience and their language preferences. Research the most widely spoken languages in the target market and choose the most appropriate languages for the video content.
  

• Plan the Video Content: Once the target languages have been identified, plan the video content to make it relevant and engaging for your audience.
  

• Hire Professional Translators: To ensure the videos are accurate and culturally relevant, it's important to hire professional translators who have a deep understanding of the target language and culture.
  

• Create the Video: Create high-quality video content that effectively communicates the message to the target audience.
  

• Distribute the Video: Distribute the videos through multiple channels, including social media platforms, websites, and email marketing. Use paid advertising options to reach a wider audience.
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Stay One Step Ahead with dubdub.ai

Multilingual marketing can take your business to new heights, but only when you can deliver high-quality content quickly. With dubdub.ai, you can stay one step ahead of the competition. Our AI dubbing tool offers lightning-fast translations of different types of video content into multiple languages, with quality that rivals even the best traditional dubbing services. With dubdub.ai, you can also enter the Indian market with confidence, knowing that your video content will be localized and culturally relevant to your target audience.

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